Overview Keyword opportunities breakdown Keyword Opportunities Breakdown These are customized keyword recommendations this site could target to drive more traffic. Keyword Gaps.
Keyword Opportunities Breakdown These are customized keyword recommendations this site could target to drive more traffic. Top industry topics by social Engagement Top Industry Topics by Social Engagement Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. Comparison metrics Comparison Metrics These metrics show how this site compares to its competitors. Comparison Metrics These metrics show how this site compares to its competitors.
Search Traffic The percentage of organic search referrals to this site. Search Traffic Competitor Average The average search traffic percentage for this site's competitors. Bounce rate Percentage of visits to the site that consist of a single pageview. Bounce rate Competitor Average The average bounce rate for this site's competitors. This site. Competitor Average The average search traffic percentage for this site's competitors. Competitor Average The average bounce rate for this site's competitors.
Top Keywords by traffic Top Keywords by Traffic Top organic keywords that are driving traffic to this site. Top Keywords by Traffic Top organic keywords that are driving traffic to this site. Search Traffic. Search Traffic Search Traffic The percentage of organic search referrals to this site that come from this keyword. Similar Sites by Audience Overlap Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
How to use similar sites. Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
Similar sites. Alexa Rank. Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day. This site ranks:. Daily Time on Site Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day. Keyword Gaps This site is not gaining any traffic from these keywords. Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
Search Popularity An estimate of how frequently this keyword is searched across all search engines. Keywords driving traffic to competitors, but not to this site Keyword Gaps This site is not gaining any traffic from these keywords. Traffic to Competitors Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword. Search Popularity Search Popularity An estimate of how frequently this keyword is searched across all search engines.
Traffic to Competitors. Easy-to-Rank Keywords. Easy-to-Rank Keywords This site does not rank for these popular keywords, but they could if they wanted to. Relevance to this Site An estimate of how relevant a keyword is to this site. Popular keywords within this site's competitive power Easy-to-Rank Keywords This site does not rank for these popular keywords, but they could if they wanted to.
Relevance to this site Relevance to this Site An estimate of how relevant a keyword is to this site. Buyer Keywords. Buyer Keywords These keywords include certain phrases commonly associated with purchases.
Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search. Keywords that show a high purchase intent Buyer Keywords These keywords include certain phrases commonly associated with purchases. There are many important factors related to Google My Business, from proximity to keyword inclusion in your business name.
Yet, here are the top three most important ones:. Although this is seemingly an obvious step, creating a verified Google My Business account can be tricky, causing many business owners to neglect this step. Yet, if you are a brick and mortar business, you definitely need to invest a little time to figure out the process and get verified. Here are several things you will need to focus on:.
The number of photos on your business page matters a lot to your local SEO ranking. Invest a little bit of your time to take proper pictures, or hire a photographer if necessary.
Let me repeat: reviews are the most important ranking factor for local SEO. You will need at least five reviews before Google start showing them on your Google My Business page, and you should focus on growing the numbers as well as tackling bad reviews. However, after the Pigeon algorithm update, links and other traditional SEO factors are now also important. As with traditional SEO, the quantity of your link is the most important factor regarding backlinks.
So yes, you will also need to do link building for your local SEO. Best-of lists? You'll want to make sure you understand the search intent of the keywords you're trying to rank for and model your content after what's ranking in Google.
Google usually has access to your exact location. Accordingly, they are getting better at giving search results that are most relevant for your area. Clayton Johnson explains it further, saying that "if you search just "sushi" you won't get the best sushi spots in the US. You'll likely get the best sushi spots in your city… That brings a big opportunity for local businesses to really optimize their website by including their location in the title tags and content of the site.
Imagine that you have a sushi restaurant in Boston, Massachusetts. Johnson might recommend that you put tags such as "sushi restaurant in Boston," "best sushi restaurants in Boston," and so on, on various locations in your site such as the title tags and the blogs.
When building an online business, such as an e-commerce site or affiliate site, there is a recipe for success that experts would advise you to follow. For starters, Soulo recommends that you "Do a thorough competitor research.
This will help you understand which pages of your competitors are bringing them the most search traffic and which pages of your competitors are attracting links from other websites in your industry. Furthermore, Soulo advises you to take things even further and to "do an SEO site audit.
There are plenty of online tools which will scan your website for hundreds of common SEO issues and will give you actionable recommendations in regards to fixing them. The process of putting keywords to use on your website is typically done through blogs. As said by Johnson, "investing in blog content is huge. There are thousands of keywords apart from what you actually sell that can help you attract your target customer, and blog content can not only help you rank for these keywords but also convey your expertise and authority, pushing your visitors down the sales funnel.
Finally, Diggity reminds us of the importance of backlinks. It's no surprise that the websites with the most SEO exposure have an incredible amount of backlinks. Don't ignore this foundational step to the SEO process. In summary, experts advise online businesses to do keyword research, competitor research, investing in regular blog content, improving site speed, and generating backlinks. If your business is based offline, you should still focus on how you can improve your SEO.
As stated by Diggity, "Step one is to create a website. Or, at the very least, create a Google My Business registration.
You can't compete in the race of SEO without a vehicle. Soulo continues, suggesting that you should then "Add more content to your website. Make sure to make all that information available online.
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